ANALYSIS OF CONSUMER PREFERENCES AND ASSESSMENT OF THE LEVEL OF ECOLOGIZATION OF THE TOURIST ACTIVITIES (BASED ON THE RESULTS OF A SURVEY OF RESIDENTS AND TOURISTS IN THE LENINGRAD REGION) | Журнал правовых и экономических исследований

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ANALYSIS OF CONSUMER PREFERENCES AND ASSESSMENT OF THE LEVEL OF ECOLOGIZATION OF THE TOURIST ACTIVITIES (BASED ON THE RESULTS OF A SURVEY OF RESIDENTS AND TOURISTS IN THE LENINGRAD REGION)



A.N. Chernykh
andrey.chernykh9911@mail.ru
senior lecturer at the Department of Entrepreneurship in Tourism, St. Petersburg State University of Economics
St. Petersburg

Keywords:

  • tourism ecologization
  • consumer preferences
  • consumer motivation of tourist services
  • ecological tourism
  • ecological safety
  • The article presents an analytical statement of results of a survey of local residents and tourists of the Leningrad Region with regard to the level and importance of ecologization in the tourism sector. The survey was conducted on the basis of the author's own methodology which allows to take into account modern trends and particulars of consumer demand for tourist services. The results of the survey can be used as the basis for the development and further testing of the strategy for the ecologization of tourism in the Leningrad region.

    188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5