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SOCIAL TECHNOLOGIES OF ONLINE COMMUNICATION AND CROWDSOURCING IN INNOVATIVE ACTIVITIES WITHIN CORPORATIONS



A.J. Bulatetskaya
dekanat205@yandex.ru
Associate Professor at the Department of Sociology, Perm State National Research University, PhD in Sociology
Perm

Keywords:

  • innovative activity of corporation
  • social and corporate technologies of management
  • social media
  • technology of online communication and crowdsourcing
  • organizational innovations
  • The article is focused on a topical influence related issue dealing with social technologies of online communication and crowdsourcing and their impact upon innovative activities of enterprises. In developing a knowledge-based society high level of corporate business competitiveness is ensured by means of active innovative activity which is aimed at performing scientific researches and creating scientific and technological capacity throughout key lines of production activity as well as at transformation of knowledge into intellectual property objects and high technology goods. Besides the said competitive strength is aimed at developing technologies and production management, at creating conditions for essential improving the quality of the goods produced as well as at increasing the level of competitiveness of enterprises and creating corporations.
    The promotion of these activities provides for implementation of social and corporate technologies of management especially technologies of online communication and crowdsourcing in social media.

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