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Assessment of Customer Loyalty to Commercial Business of Modern Format



I.A. Vasilyev
O.M. Kulikova
S.D. Suvorova
dekanat205@yandex.ru
dekanat205@yandex.ru
dekanat205@yandex.ru
St. Petersburg
St. Petersburg
St. Petersburg
We research the concept of "customer loyalty" and its various components as well as the level of customer satisfaction with the quality of commercial service as a product of commercial enterprise. An innovation approach to assessing customer loyalty to commercial businesses of modern format is offered.

Keywords:

  • businesses of modern format
  • customer loyalty
  • commercial service
  • quality of commercial service
  • 188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5