Верхнее меню

THE CONTENT AND INTERRELATION OF NOTIONS "FUNCTIONAL PURPOSE" AND "GOAL ORIENTATION" OF ENTERPRISES INNOVATIVE AND INVESTMENT ACTIVITIES



Mariia Solodikhina
solodihinamv@rambler.ru
A PhD Student at Public and Municipal Administration Department, Moscow State University of Civil Engineering
Moscow

Keywords:

  • functional purpose
  • competitive advantage
  • innovation
  • project investments into innovation
  • investment
  • goal orientation
  • The author conducts theoretical analysis of the structure and the content of notions "functional purpose" and "goal orientation" in the context of strategic planning theory as well as enterprises innovative development tasks.
    The author reveals interdependence of the notions and substantiates the influence of an enterprise innovative development functional strategies selection upon its competitive ratio.

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