ISSN 1995 - 1248
THE CONTENT AND INTERRELATION OF NOTIONS "FUNCTIONAL PURPOSE" AND "GOAL ORIENTATION" OF ENTERPRISES INNOVATIVE AND INVESTMENT ACTIVITIES
Mariia Solodikhina |
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solodihinamv@rambler.ru |
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A PhD Student at Public and Municipal Administration Department, Moscow State University of Civil Engineering |
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Moscow |
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Keywords: |
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The author conducts theoretical analysis of the structure and the content of notions "functional purpose" and "goal orientation" in the context of strategic planning theory as well as enterprises innovative development tasks. |