ISSN 1995 - 1248
ECONOMIC AND FINANCIAL CRITERIA OF BUSINESS QUALITY STRATEGY
Julia Antokhina Karam Gumbatov |
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leonova5858@mail.ru 9285767@mail.ru |
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senior lecturer at the Department of Innovatics and Integrated Quality Systems of St. Petersburg State University of Aerospace Engineering, Doctor of Economics, associate professor candidate for PhD at the Department of Innovatics and Integrated Quality Systems of St. Petersburg State University of Aerospace Engineering |
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Saint-Petersburg Saint-Petersburg |
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Keywords: |
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We consider problems of choosing the direction of quality strategy based on economic and financial indicators and their criteria. We believe that the most acceptable economic and financial criterion of quality strategy is the maximization of business market value growth on the basis of the concept of economic added value and its discounting at weighted average rate. |