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INNOVATIONS IN MODELLING DEVELOPMENT OF ADVERTISING MARKET PARTICIPANTS



S.A. Bryzgalova
N.A. Sokolova
bryzgalova.s@mail.ru
bryzgalova.s@mail.ru
associate professor of the Department of Accounting and Statistics of State Institute of Economics, Finance, Law and Technology, PhD in Economics
associate professor of the Department of Enterprise Economics and Production Management of St. Petersburg State University of Economics, PhD in Economics
Gatchina
St. Petersburg

Keywords:

  • advertising
  • advertising market
  • criteria of competition
  • innovations in advertising
  • classification of innovations in advertising
  • innovation project of advertising campaign
  • The article is dedicated to the problems of innovation development of economic entities in advertising market. We substantiate the idea that at the current stage of economic relations development the participants of advertising market have to look for new ways and forms to promote their products.
    We reveal the criteria of competition of advertising companies, determine the factors influencing consumer decisions when deciding to purchase a product. Stages of innovation project of advertising campaign are distinguished and their content is described.

    188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5