ISSN 1995 - 1248
MARKETING TOOLS AS BASIS FOR METHODOLOGY OF DEVELOPING AND INCREASING EFFECTIVENESS OF TOURIST BUSINESS
K.B. Kostin |
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kost_kos@mail.ru |
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senior lecturer at the Department of World Economy and International Economic Relations of St. Petersburg State University of Economics, PhD in Engineering, associate professor |
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St. Petersburg |
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Keywords: |
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The relevance of the research is determined by the need for the modern business under unstable market conditions to apply market tools more efficiently to develop tourist business. |