Верхнее меню

MARKETING TOOLS AS BASIS FOR METHODOLOGY OF DEVELOPING AND INCREASING EFFECTIVENESS OF TOURIST BUSINESS



K.B. Kostin
kost_kos@mail.ru
senior lecturer at the Department of World Economy and International Economic Relations of St. Petersburg State University of Economics, PhD in Engineering, associate professor
St. Petersburg

Keywords:

  • market tools
  • marketing tools
  • marketing research
  • innovation technologies
  • increasing effectiveness of tourist business
  • The relevance of the research is determined by the need for the modern business under unstable market conditions to apply market tools more efficiently to develop tourist business.
    We analyze the essence, forms and characteristics of applying market tools as effective means and driving force of tourist industry development. The conceptual framework aimed at increasing the competitive ability of tourist businesses is offered.

    188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5