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Сontents

INNOVATIONS IN MODELLING DEVELOPMENT OF ADVERTISING MARKET PARTICIPANTS

S.A. Bryzgalova
N.A. Sokolova

The article is dedicated to the problems of innovation development of economic entities in advertising market. We substantiate the idea that at the current stage of economic relations development the participants of advertising market have to look for new ways and forms to promote their products...

INVESTMENT AS CATALYST OF NATIONAL ECONOMY DEVELOPMENT

N.P. Radkovskaya
V.Ye. Leontyev

The development of market relations in Russia predetermined the growing role of investment and investment activity both at government and entrepreneurial levels; it also increased the significance of the key cost indicators applied in investment and financial management to characterize the...

JUSTIFICATION OF LONG-TERM BANK LENDING

I.V. Makerov

We research theoretical materials and statutes of the legislation concerning loan terms and, in particular, the terms of long-term bank lending. We specify the essence of long-term lending, consider the correlation between the credit payment period and investment payback period and the minimum...

LEGALIZATION OF SAME-SEX MARRIAGES AS ADVANCING MADNESS

I.O. Beraya

We look at the need to legally regulate and protect basic traditional values connected with marriage and family. We consider negative impact of non-traditional sexual relations on family institution that is a topical problem in modern Europe.
By analyzing family legislation in the Russian...

MAJOR TRENDS OF MODERNIZATION OF HEALTHCARE SYSTEM IN OUTPATIENT POLYCLINIC SECTOR

M.K. Nikitin

The problems of healthcare and among their number-modernization of outpatient polyclinic sector, have a strong and decisive effects on the quality of life for the people in regions. Thereupon proposals aimed at solving the said problems are considered to be relevant ones and are of practical...

MANAGING CREDIT RISK OF GROUP OF RELATED BORROWERS

Yu.I. Novikov
K.D. Frolov

Problems of risk management at credit organizations are especially acute under the conditions of increasing the quality and expanding the range of banking products and services, introducing new financial tools, integrating banks into international financial system. The efficiency of credit deals...

METHODS OF ASSESSING FACTORS OF STAFF LOYALTY IN ORGANIZATIONS

M.B. Perfilyeva

We consider applying the method of empirical research and sociological modelling of staff loyalty. The author’s intention to apply the modelling method to the problem of staff loyalty makes the research a relevant one. The article is aimed at revealing the loyalty models on the basis of studying...

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