ISSN 1995 - 1248
BRANDING OF THE NORTHERN BAIKAL: PROBLEMS AND PERSPECTIVES ANALYSIS
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E.B. Korchagina R.A. Shignanova |
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elena.korchagina@mail.ru r.shignanova@gmail.com |
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National Research University Higher School of Economics, Doctor of Economics, Professor a marketing specialist, OOO "RIG "Ulan-Ude Reklama" |
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St. Petersburg Ulan-Ude, Buryatia |
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Keywords: |
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The area of the Northern Baikal is reach in recreational potential and has significant capacities for the development of different sectors of tourism with the throughput to cater for the needs for rest and recreation of Russian and foreign tourists and the population of the Republic of Buryatia being stated as pretty high. However this potential cannot be considered realized in full yet. The article presents the study of the environment of the Northern Baikal as a tourist destination by means of PESTEL and SWOT analysis whereby conclusions have been made with regard to challenges and prospects of creation and development of branding of this territory. |
