Верхнее меню

Analysis of Development Trends within B2C E-commerce


O.A. Tsukanova A.A. Serikova E.K. Torosyan
zoa1999@mail.ru serikova.alina@rambler.ru etorosyan@mail.ru
Ordinary Associate Professor, the Faculty of Technological Management and Innovations, Saint-Petersburg ITMO University, Doctor of Economics, Professor Leading Communications Specialist, V.G. Khlopin Radium Institute Ordinary Associate Professor, the Faculty of Technological Management and Innovations, Saint-Petersburg ITMO University, PhD in Economics
St. Petersburg St. Petersburg St. Petersburg

Keywords: digital economy e-commerce market B2C state support e-business cross-border market
The article presents new tendencies of the development within local and cross-border B2C e-commerce markets with statistical information about markets allocation by products categories being highlighted. Furthermore the authors examine the regional structure of e-commerce in Russia with focusing on identification and analysis of deterrent factors badly affecting the markets growth and the development of entrepreneurship in this field.