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Analysis of Development Trends within B2C E-commerce



O.A. Tsukanova
A.A. Serikova
E.K. Torosyan
zoa1999@mail.ru
serikova.alina@rambler.ru
etorosyan@mail.ru
Ordinary Associate Professor, the Faculty of Technological Management and Innovations, Saint-Petersburg ITMO University, Doctor of Economics, Professor
Leading Communications Specialist, V.G. Khlopin Radium Institute
Ordinary Associate Professor, the Faculty of Technological Management and Innovations, Saint-Petersburg ITMO University, PhD in Economics
St. Petersburg
St. Petersburg
St. Petersburg

Keywords:

  • digital economy
  • e-commerce market
  • B2C
  • state support
  • e-business
  • cross-border market
  • The article presents new tendencies of the development within local and cross-border B2C e-commerce markets with statistical information about markets allocation by products categories being highlighted. Furthermore the authors examine the regional structure of e-commerce in Russia with focusing on identification and analysis of deterrent factors badly affecting the markets growth and the development of entrepreneurship in this field.

    188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5