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Factors Influencing Sales Volume of Tourist Services



G.A. Karpova
M.V. Voloshinova
A.V. Kuchumov
karpovaga@rambler.ru
voloshinova@unecon.ru
arturspb1@yandex.ru
Head of the Department of Economics and Management in Service Sector, St. Petersburg State University of Economics, Doctor of Economics, professor
senior lecturer, the Department of Economics and Management in Service Sector, St. Petersburg State University of Economics, PhD in Economics, Associate Professor
senior lecturer, the Department of Economics and Management in Service Sector, St. Petersburg State University of Economics, PhD in Economics, Associate Professor
St. Petersburg
St. Petersburg
St. Petersburg

Keywords:

  • tourist services
  • service sector
  • kinds of tourist services
  • marketing in tourist services sphere
  • consumers of services
  • sales promotion
  • sales volume
  • The relevance of the research is based on the fact that the income, profit, turnover and sales profitability of a travel agency depend on sales volume under increasing competition on the tourist market.
    We look at issues to be considered when directly influencing the consumers of tourist services applying marketing tools to encourage them to buy tourist products. We distinguish certain methods used by tourist agencies to boost sales, such as discounts, client bonuses, coupons, exhibitions, presentations, etc.
    We make the conclusion that measures targeted at sales volume increase are chosen by a travel agency depending on the market situation, its financial possibilities, the target audience of promotional events and so on.

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