ISSN 1995 - 1248
New and Traditional Professional Exhibitions in Cinema Tourism Services
A.V. Shraer A.A. Somova |
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sharier@rambler.ru somova.anna@mail.ru |
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professor, the Department of Economics and Management in Service Sector, St. Petersburg State University of Economics, Doctor of Economics candidate for a Master’s degree, the program “Service Economy: International Services Markets”, St. Petersburg State University of Economics |
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St. Petersburg St. Petersburg |
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Keywords: |
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Cinema tourism as a specific kind of tourist activity represents a focus of scientific research, though it is barely covered in scientific publications. We consider problems of developing cinema tourism, forming cinema locations as well as possibilities of using the resources of film festivals and film exhibitions to increase the attractiveness of a tourist destination on the global market. We show characteristics of professional exhibitions in film industry and list the features of large exhibitions taking into consideration international and domestic experience. We consider the role of film commissions in the film industry system and describe the characteristics of Cineposium as a specific format of professional film exhibition. On the basis of comparative analysis of international practice and Russian experience in film exhibitions, we make a conclusion that Russian market of film festivals and exhibitions is becoming more attractive for foreign partners, which is connected with its definitive institutionalization. |