ISSN 1995 - 1248
Developing Approach to Segmentation of Tourist Market of Northern Baikal
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E.V. Korchagina R.A. Shignanova |
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elena.korchagina@mail.ru Ulan-Ude |
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Professor, the High School of Service and Trade, the Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University, Doctor of Economics, Associate Professor marketing specialist, “Ulan-Ude Reklama” |
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St. Petersburg Ulan-Ude |
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Keywords: |
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We describe the development of Northern Baikal as a tourist destination. We suggest an original approach to tourist market segmentation to develop tourism in Northern Baikal. The priority tourist segments are distinguished. |
