ISSN 1995 - 1248
Branding as Tool to Increase Competitiveness
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L.B. Pereligina N.A. Sokolova |
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LB.Pereligina@gmail.com sokolova.na@inbox.ru |
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senior lecturer, the Department of Management, State Institute of Economics, Finance, Law and Technology, PhD in Economics senior lecturer, the Department of Economics and Management of Enterprises and Production Complexes, St. Petersburg State University of Economics, PhD in Economics |
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Gatchina St. Petersburg |
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Keywords: |
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We look at the features of applying branding in Russian industry. We note the influence of branding on the competitiveness of industrial enterprises, particularly in high-tech sphere. Difficulties and obstacles to brand establishing and promotion that domestic industrial enterprises face are identified. Branding in the industrial sector in Russia is considered as a three-stage vertical brand building including an enterprise – a territory – the country. |
