Верхнее меню

Competitiveness of Products of Entrepreneurial Structures: Methodology of Assessment under Digital Economy



M.S. Belyaeva
mariaoeb@mail.ru
senior teacher, the Department of Finance and Credit, Sevastopol State University
Sevastopol

Keywords:

  • entrepreneurial structure
  • competitiveness
  • management system
  • product competitiveness
  • assessment
  • customer centric business model
  • expert analysis
  • econometric modelling
  • We introduce methodological approach to assessing the competitiveness of products of entrepreneurial structures that unlike the existing approaches is based on customer centric business model preferable under digital economy, complex application of methods of expert analysis and econometric modelling. The approach in question enables us to forecast customer needs and increase the quality of decision-making concerning target product features while managing the manufacturing process. The method approach we suggest may be seen as an element of information and analytical support of the system of managing product competitiveness, as the key component of competitiveness of entrepreneurial structure.

    188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5