ISSN 1995 - 1248
Business Reputation of Legal Entity: Economic and Legal Aspects
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K.A. Tarasevich |
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89219505168lgu@gmail.com |
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senior teacher, the Department of Civil Law, Saint-Petersburg Law Institute (branch) of University of Prosecutor's Office of the Russian Federation, junior counselor of justice |
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St. Petersburg |
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Keywords: |
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In our opinion, business reputation may be considered from the point of view of sociology, economics and law. The development of market economy increases the relevance of estimating the cost of an organization’s business reputation. We make an attempt to analyze doctrinal and normative approaches to considering the business reputation of a legal entity as an intangible asset, we also compare it with the concept of goodwill. |
