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Conceptual Approaches to Development Strategy of Russian Car Building Industry



Ilia Sukhlyaev
ilia.syxov@gmail.com
assistant of the Department of Company Economics and Production Management of St. Petersburg State University of Economics and Finance
St. Petersburg
Under the modern conditions of international car market development and its influence on Russian producers and consumers it is essential to develop conceptual approaches to creating a development strategy for Russian car building industry. Within the framework of conceptual approaches we research the theory as well as analyze and summarize practical experience, and their integration will enable us to work out a single vector to develop car building. Clear aims help to formulate the strategy of domestic car building and outline ways to implement it.

Keywords:

  • domestic motor-car construction
  • strategic alliances
  • theory of demand
  • related branches of car-building
  • 188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5