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Choice of Optimal Innovation Strategy in Managing Internet Projects



Vladimir Makarov
Sergey Stolyarov
akad.makarov@mail.ru
akad.makarov@mail.ru
head of the Department of Economics and Management in Communications of M. Bonch-Bruevich St. Petersburg State University of Telecommunications, Honoured worker of science of Russia, Doctor of Economics, professor
project manager at JSC “Systematica”
St. Petersburg
St. Petersburg
We offer an economic-mathematical model enabling to choose an optimal business model of an internet project to implement innovation strategy in the most efficient way.

Keywords:

  • innovation strategy
  • internet project
  • business model
  • 188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5