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Fractal Structure of Russian Retail



Valentin Mokin
Tatyana Stepanova
movn@list.ru
stepanida1983@inbox.ru
– professor of the Department of Company Economics and Pricing of St. Petersburg State University of Trade and Economics, Doctor of Economics
senior teacher of the Department of Company Economics and Pricing of St. Petersburg Institute of Trade and Economics
St. Petersburg
St. Petersburg
The process of forming fractal structures within integration-disintegration process of trade corporations is considered. The basic principles of action of fractal business units and specifics of their formation in modern retail are described. We research key factors determining fractal structure of business processes.

Keywords:

  • retail
  • fractal
  • business processes
  • process-operations
  • integration-disintegration processes
  • 188300 Russia, Leningrad region, Gatchina, st. Roshchinskaya, 5