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ORGANIZATIONAL AND LEGAL TRANSFORMATIONS OF SPORT AND HEALTH-IMPROVEMENT SERVICES INDUSTRY



Yuliya Kadochkina
dekanat205@yandex.ru
a PhD student at the Department of Economy and Management in Services Sector, Saint-Petersburg State University of Economics
Saint-Petersburg

Keywords:

  • physical culture and sport sector
  • organizational and legal support of sport services activities
  • mass sport
  • sport and fitness (health-improvement) services
  • The relevance of the study is caused by the need for an early implementation of the program of arrangements aimed at transformation of the national sport achievements sector into a sports and health-improvement services industry wherein the ultimate goal is to introduce the national sport and fitness sector into the global sport market.
    The study is based on the analysis of organizational and legal regulations, which shows that at present we witness an onward implementation of measurers to found a competitive physical culture and sports sector against the background of expansion of the relevant range of services. The results obtained in the course of the study are focused on a speedy completion of transformations started in the physical culture and sports sector as well as on the foundation of competitive field of sport and health-improvement services.
    The author has substantiated the need for an early transformation of the national sport achievements sector into the field of sport and fitness services, based on filling consumers’ needs in the way of sport and health-improvement services.

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