ISSN 1995 - 1248
BUSINESS REPUTATION OF ORGANIZATION: ESSENCE AND STRATEGY DEVELOPMENT
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S.A. Bryzgalova N.A. Sokolova L.B. Perelygina |
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bryzgalova.s@mail.ru bryzgalova.s@mail.ru zo@gief.ru |
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senior lecturer, the Department of Accounting and Statistics, State Institute of Economics, Finance, Law and Technology, PhD in Economics senior lecturer, the Department of Economics and Management of Enterprises and Production Complexes, St. Petersburg State University of Economics, PhD in Economics Dean of the Correspondence Faculty, State Institute of Economics, Finance, Law and Technologies, PhD i Economics |
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Gatchina St. Petersburg Gatchina |
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Keywords: |
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We consider theoretical issues of the mechanism of forming business reputation of an organization and reveal ways to choose a reputation strategy. We determine the role of developing a reputation strategy in the concept of increasing the competitiveness of economic entities. |
